Posts Tagged ‘ccTLD’

The window of opportunity for ccTLDs

Thursday, August 26th, 2010

By Jon Lawrence

The announcement that .co has already achieved over 450,000 new registrations since the opening up of the second-level a month ago demonstrates that there is strong demand in the global domain name marketplace for quality new domain spaces.

Though .co is the country-code Top Level Domain (ccTLD) for Colombia, the second-level registrations (ie company.co) are available on a global basis and it is being pitched as a direct competitor to the dominant .com gTLD. Google has altered its algorithm to increase the relevance of search results in the .co domain by treating .co as a gTLD and allowing .co website owners to specify the geographic regions they are targeting.  Though .CO Internet has the freedom enjoyed by all ccTLDs of not having to operate under ICANN’s policy framework, they have elected to adopt policies that very closely match that framework, including the Uniform Domain Name Dispute Resolution Policy (UDRP).

The launch of second-level registrations under .co therefore represents, to all intents and purposes, a new gTLD launch, and appears to be a popular alternative to .com for both large corporations and small businesses, at least at this early stage.  Overstock’s purchase of o.co for US$350,000 shows a high degree of confidence in the new .co brand, and Twitter has also joined their list of high-profile anchor tenants, launching t.co as a secure URL shortening service.  Anecdotal evidence also suggests that small businesses are taking the opportunity to secure names within this new space that they had been unable to register in .com or other spaces.

The .co launch is just the latest in a long line of examples of the opportunistic repositioning of ccTLDs to compete in the global market against the ‘official’ gTLDs.  Colombia, like Montenegro (.me) and Tuvalu (.tv) and a number of others are simply leveraging their luck in the two character assignment lottery by opening up their ccTLD to the world.  Both Colombia and Montenegro have however tried to maintain the best of both worlds by reserving third-level registrations (such as .com.co and .co.me) for local entities, thereby providing trusted and dedicated domain spaces for the domestic market, while reaping the benefits of having a desirable ccTLD extension by opening up the second-level to the world.

Despite the fact that they are globally-focused and effectively gTLDs, the success of .co and .me highlights the market opportunity that currently exists for other ccTLDs that are yet to establish a clear market position.  Of course, the vast majority of countries do not have the opportunity to reposition themselves as gTLDs to chase the global market, and in most cases there will be a clear preference to focus on the needs of the local market.

A report (PDF) released by Eurid (the .eu Registry) in June highlights the power that well-established and effectively managed ccTLDs can exert in their local markets.  In Sweden, for example, the local .se ccTLD scored nearly 100% in terms of awareness and 49% for preference, compared with only 34% for .com.  Similar rankings are likely to be enjoyed by other well-established ccTLDs, and we’ve seen similar numbers in relation to the position of .au in Australia.

Many ccTLDs however face a raft of challenges that are preventing them from achieving anything like this sort of local market position.  These challenges can include the absence of local control, legacy systems, inefficient registration processes and restrictive policies, as well as a general lack of local capacity.

When ICANN’s new gTLD program finally comes to fruition (likely towards the latter part of 2011), there will be a dramatic increase in choice for prospective domain name registrants across all regions and language groups.  Those ccTLDs that are yet to position themselves as the pre-eminent domain space and default choice in their local markets therefore have a finite window of opportunity in which to do so, to ensure that they are not consigned to relative obscurity in the face of dozens of new Top Level Domains.

By the way, Your IDN is live

Friday, May 7th, 2010

By Adrian Kinderis

Just when you think ICANN has got it right, it shoots itself in the foot as only ICANN can.

Unfortunately it seems this is yet another case of one step forward and two steps back.

While we should be celebrating the fact that Internationalised Domain Names (IDNs) have finally been entered into the Root Zone, we are instead left shaking our heads at the seemingly nonexistent process lines nor communication lines between ICANN and its technical off-shoot IANA.

Before I delve into the embarrassing incompetency of IANA, let us not lose sight of the overall achievement. IDNs have been championed by many people both at a technical and administrative level – not the least of which is Tina Dam, Senior Director of IDNs at ICANN and her team.  They are an excellent example of tireless dedication and professionalism and Tina herself has devoted a large part of her ICANN career to ensure that IDNs are successfully implemented. She and all those who have worked on this massive body of work should be proud of their efforts. It is a monumental achievement and will be an impressive legacy.

The events of yesterday must have disappointed them greatly.

So what has me (and many others) ticked off? Well read on…

It is my understanding that the responsible IANA staff member failed to provide prior notification to the relevant ccTLD Managers that these names were about to be entered into the Root Zone.  While that is a very significant concern in its own right, I was alarmed to discover that the relevant ccTLD Managers were only notified many hours after the fact, long after the same IANA staff member had broadcast the news on a personal Twitter account, and even, I believe, after posting an update on the ICANN blog.

IANA staff seem to have viewed this as simply another technical update, which they were at liberty to publicise as they saw fit, without first having the courtesy to inform the most directly affected stakeholders.

This was an inappropriate manner in which to announce an event of this importance. It displays a disturbing lack of understanding and a complete disregard of the cultural and political significance of this event within the Arabic world.

I believe that IANA should take a more coordinated approach to all of its responsibilities, particularly to the addition of new TLDs to the Root Zone, to ensure that the requesting parties are given sufficient prior notice before changes are made.  This is of particular importance in a case such as this where multiple TLDs are being added simultaneously.  It is not clear, for example, whether IANA staff were even aware that this change took place during the middle of the weekend in one of the affected countries. Did they even care to check?

With a further 18 IDN ccTLDs in progress towards delegation, and the prospect of hundreds of new gTLDs to be delegated when the new gTLD program comes to fruition, it is critical that IANA’s communication and coordination procedures be carefully planned and considerate of the needs of the affected TLD Managers.

For me, the fact that certain IANA staff feel it is appropriate to put ‘I run the DNS root zone’ on their Twitter profile, says it all.  Just because you run it doesn’t mean you own it. This cozy university mentality is simply not good enough for an organisation running the most critical component of the global communications network. Your technical function, like it or not, has much broader implications.

Put simply, there is an attitude of arrogance at IANA that they will work to their timelines, and so must we. In this instance, the occasion was bigger than them. To the countries involved, countries with which we are working very closely, it was much more. This marks an historically significant achievement and advancement of the Internet in their communities.

Instead of allowing them the opportunity to celebrate their achievement they have been left to scuttle around and attempt to pull together press releases and notify the appropriate representatives of their countries. Not giving them an appropriate “heads up” and therefore making them look underprepared is unforgiveable – especially when you had previously provided an indication of “up to a month” before these delegations would occur. IANA has shown little respect for their key stakeholders and it simply isn’t good enough.

For what it is worth, congratulations to Saudi Arabia, Egypt and the United Arab Emirates from the team at AusRegistry International. You can be sure that we respect your efforts and achievements as much more than a simple entry into the Root Zone. We wish you every success.

First .emarat Arabic script domain name is live!

Friday, May 7th, 2010

By Jon Lawrence

The .emarat Arabic script Internationalised Domain Name (IDN) ccTLD for the United Arab Emirates has been entered into the DNS Root Zone and is therefore now resolving.

This is a truly historic moment in the development of the Internet in the United Arab Emirates and the wider Arabic-speaking world as it removes the last hurdle preventing people without English-language skills from enjoying the full benefits that the Internet has to offer.

‘.emarat’ is a transliteration of امارات. (note that Arabic is read from right to left).

The first Arabic script domain name is:  عربي.اماراتwhich is transliterated as arabi.emarat.

The deployment of امارات. (.emarat) to the Root Zone represents the culmination of a process that has been ongoing for over a decade, involving tireless work by hundreds of individuals and organisations around the world to extend the support of Domain Name System from the 37 characters previously allowed (the 26 characters of the English alphabet, the digits 0-9 and the hyphen ‘-‘) to the thousands of characters from every language around the world.

The introduction of .emarat highlights AusRegistry International’s commitment to provide full support for the IDNA2008 standard into their Domain Name Registry Software, which has been implemented to enable the .emarat Registry System.

We are honoured to be supporting the launch of امارات. (.emarat), through our partnership with the .ae Domain Administration (aeDA) and the Telecommunications Regulatory Authority (TRA) of the UAE.  In addition to providing the Domain Name Registry Software, AusRegistry International is also providing consultancy assistance for the launch processes involved in bringing this historic new ccTLD into the market.

As part of the launch of امارات. (.emarat), a Sunrise Period will be held, to allow provide trademark holders an opportunity to protect their rights in this new Top Level Domain.  Following the Sunrise Period, a Landrush Period will be conducted to allow for the registration of high-demand generic domain names.

In addition to امارات. (.emarat), two other Arabic script IDN ccTLDs have also been added to the Root Zone:

السعودية. (.alsaudiah) representing Saudi Arabia

مصر. (.masr) representing Egypt

We would like to extend our congratulations to our friends and colleagues in the United Arab Emirates, as well as in Egypt and Saudi Arabia, for reaching this exciting and important milestone.

A fourth IDN ccTLD, .рф (Cyrillic for ‘rf’) representing the Russian Federation is expected to be added to the Root Zone very shortly

ICANN to hold webinars on Synchronized IDN ccTLDs

Friday, April 9th, 2010

By Jon Lawrence

Next week, ICANN will be holding two webinars to discuss the Proposed Implementation Plan for Synchronized IDN ccTLDs.

Synchronized IDN ccTLDs are those where there are two variations of a particular script in common usage, and an expectation on the part of users that they will be able to use either variation to navigate to a particular website or other resource.

The most obvious example is Chinese, which has both Traditional and Simplified variations in common usage.  China and Taiwan have requested both variations of their IDN ccTLDs to be delegated.

The Implementation Plan for Synchronized IDN ccTLDs will determine the operational rules which will be the basis on which those delegations will be approved.  It is ICANN’s intention that Synchronized IDN ccTLDs will function as interchangeably as possible, though they will in a technical sense be separate delegations.

AusRegistry International is a leading provider of IDN-enabled Domain Name Registry Software and associated services and is actively assisting a number of ccTLD Managers around the world to implement their IDN ccTLDs.  For more information about our IDN-related services, please don’t hesitate to Contact Us.

ICANN has extended the Public Comment period for this Proposed Implementation Plan until 17th April.

The webinars will be conducted next Thursday, 15th April at 0100 UTC and 1400 UTC.

Links
Webinar details
Proposed Implementation Plan for Synchronized IDN ccTLDs
Questions & Answers (Q&A)
Public Comment website

ICANN opens applications for IDN ccTLD Fast Track Program

Tuesday, November 17th, 2009

By Jon Lawrence

In an unprecedented move to truly open up the internet to a global audience, ICANN has today opened the application process for the IDN ccTLD Fast Track Program. Organisations representing countries that use non-latin scripts can now apply to ICANN to have their full country name, an abbreviation or other representation of their country name delegated as a Top Level Domain using their native script.

This program is an historic step forward in terms of inclusiveness for those countries that use non-latin scripts and will be a crucial step towards the bridging of the digital divide in these countries.

Given AusRegistry International’s unique position of having a fully functional, purpose built Domain Name Registry System based on the IDNA 2008 protocol, we are excited about the opportunity to work with our existing clients on their IDN ccTLD Fast Track applications. We also look forward to the opportunity of assisting other potential IDN ccTLD Managers with a range of Consultancy and Technical services that are designed to assist with all aspects of the application and implementation process.

Please Contact Us for more information about how AusRegistry International can assist with IDN ccTLD Fast Track applications.

For more information about the IDN ccTLD Fast Track Program, please see ICANN’s IDN ccTLD Fast Track page.

AusRegistry International joins AfTLD

Monday, October 5th, 2009

By Jon Lawrence

Last week, AusRegistry International became the first Associate Member of the African Top Level Domains Organization (AfTLD).

AfTLD is an industry group set up to provide a forum for the discussion of policy and the sharing of ideas and best practice among African ccTLD Managers and to provide representation within ICANN and other global internet governance forums. AfTLD currently has 18 full members, representing a range of countries from all corners of the African continent.

As an Associate Member, we look forward to sharing our significant ccTLD expertise and experience with other AfTLD members, to assist with capacity building and the ongoing development of Policy standards, Administrative processes and Technical infrastructure throughout the African ccTLD community.

In addition to becoming an Associate Member, AusRegistry International is sponsoring the West Africa Francophone ccTLD workshop, to be held in Dakar, Senegal from 7 -12 December 2009. This workshop, to be hosted by the Senegalese Network Information Center (NIC-SN) and Agence de Regulation des Telecommunication et des Postes (ARTP-Senegal) will provide technical training to French-speaking staff from newly re-delegated ccTLDs in the region and forms part of AfTLD’s ongoing capacity building program.

For more information, see the AfTLD website.

APTLD calls on ICANN to finalise IDN ccTLD Fast Track process

Wednesday, September 16th, 2009

By Jon Lawrence

Jonathan Shea, the Chair of the Asia Pacific Top Level Domain Association (APTLD) has written to Peter Dengate Thrush, Chairman of the ICANN Board, urging that the IDN ccTLD Fast Track Implementation Plan be ‘finalised and approved with no more delay’.

Shea’s letter, dated 31st August, addresses the three issues that are of primary concern to much of the ccTLD community:

- he repeats earlier calls from both the ccNSO and GAC that, due to the non-profit nature of many ccTLD registries, the proposed fees should not be mandatory;
- similarly, he urges that formal agreements between ICANN and IDN ccTLD Managers should be voluntary, and;
- he demands that IDN variant strings must be delegated to the same IDN ccTLD Manager, who should have ‘the prerogative to deploy both the normal and variant strings to meet the needs of the local community’.

AusRegistry International is an Associate member of APTLD and we support the Association’s call for the IDN Fast Track Program to be finalised as soon as possible.

As reported in our review of the recent APTLD meeting, we understand that ICANN staff are working towards having the Implementation Plan ready for a Board vote at the next ICANN meeting in Seoul, in late October.

We, along with our clients in the ccTLD community, very much hope that the Implementation Plan will be ready for the Seoul meeting and that the Board will approve it.

See APTLD’s letter to ICANN (pdf).

Talking domains in Slovenia

Wednesday, September 9th, 2009

By Jon Lawrence

Earlier this week, I attended the “2nd International Conference for ccTLD Registries and Registrars of CIS, Central and Eastern Europe”, which, despite its rather cumbersome title, was a rewarding and productive conference.

The conference was very well organised by the Coordination Center for TLD .RU (the .RU Registry) along with local hosts, ARNES (the.SI Registry) and ISOC-SI and was held in the beautiful lakeside town of Bled in Slovenia. Over 50 attendees came primarily from across the CIS (Commonwealth of Independent States – the states of the former Soviet Union), as well as from Eastern and South-Eastern Europe. On the Tuesday night, we enjoyed dinner at Bled Castle, with wonderful views over the lake.

Lake Bled and Bled Castle
Lake Bled

I participated in the Marketing panel with a presentation on Marketing Strategies for your ccTLD and the importance of your sales channel, which was well received.

Other panels covered topics including:
• IDNs
• Internet Governance
• The secondary market
• Legal issues
• Relations with government and other stakeholders
• DNS Reliability

It was very interesting to hear some very different perspectives, especially from those countries that, primarily for political reasons, are not actively involved in the ICANN community. In most cases, this lack of involvement stems from mistrust of the US government in its role as ICANN’s ultimate overseer. ICANN staff attempted to allay some of the concerns arising from this, especially the widely held belief (evident in this and in other regions) that joining the ccNSO requires a ccTLD manager to sign a contract with ICANN, which is not in fact the case.

On the IDN front, representatives of the .RU (Russia) and .BG (Bulgaria) Registries presented their well advanced plans for the IDN ccTLDs that they intend to submit to ICANN as part of the IDN ccTLD Fast Track program.

Russia will be submitting:
RF
(RF in Cyrillic characters, to represent the Russian Federation)

Bulgaria will be submitting:
BG
(the equivalent of BG in Cyrillic characters).

Both registries are ready to implement these new TLDs should the ICANN Board give the go-ahead at their next meeting in Seoul, next month.

The conference also provided an opportunity to meet with a number of ccTLD Managers from around the region, and we look forward to building long-term relationships with these new friends in the future.

For more information, see the meeting website.

IDN ccTLD Fast Track update

Wednesday, June 10th, 2009

By Jon Lawrence

The introduction of Internationalised Domain Names (IDNs) as Top Level Domains is one of the most significant developments in the short history of the internet and represents a fundamental improvement in user experience for the billions of people worldwide whose native languages use non-Latin character sets.

As part of its public consultation process, ICANN has just released a (third) revised version of the Draft Implementation Plan for the IDN ccTLD Fast Track Process. This program has been designed by ICANN to allow the rapid introduction of a small number of IDN country-code Top Level Domains (ccTLDs), in advance of the resolution of the outstanding policy and technical issues.

A public comment period will now run through the next ICANN Meeting in Sydney (21st to 26th June) until the 15th July 2009.  The aim is to finalise the Fast Track process by the ICANN meeting in Seoul in October 2009, with the first IDN ccTLD set to be implemented soon after that.

This version of the Draft Implementation Plan is the last draft to be issued and many of the issues from previous drafts are now considered resolved, based on feedback from the ICANN community.  Additionally, supporting documents on the following topics have been published to inform participants about the outstanding issues:
•    Definition of the relationship between ICANN and IDN ccTLD managers
•    Proposed financial contributions (to ICANN) from IDN ccTLD managers
•    The process for handling contention issues with existing TLDs and new gTLD applications
•    The development and usage of IDN tables and character variants

We strongly support the Fast Track process and are generally pleased with the progress that has been made to this point.  There is a great deal of technical and policy complexity involved in the issue and ICANN have been carefully negotiating all of the hurdles in front of them.  For example, character variants which form just a part of the process are likely to be a headache for ccTLD managers wishing to implement an IDN ccTLD.

Our development team have just finalised the upgrades to our Registry Systems to support IDN ccTLDs, working initially with our clients in the United Arab Emirates to provide an Arabic ccTLD.  The team came up with some innovative solutions that provide the high levels of flexibility and configurability needed to manage the significant policy complexities with IDNs, without sacrificing on our high system performance standards.

We look forward to watching the ongoing development of IDNs and working with our clients around the world to help them deliver world class Registry Services.

Please see our IDN page for more information about our IDN capabilities, or Contact Us to enquire about how we can assist you with your TLD.

For more detail and to review the Draft Implementation Plan and supporting documentation, please see ICANN’s announcement.

See also the Fast Track webpage.